Bettyjobboard

Creative Director

New York · Director · Full-time

No sponsorship$200k-$250kDetected 16 days ago

RecruitingResearchLeadershipCommunication

About the role

We are seeking an experienced brand leader to synthesize everything we've learned to date, from creative development to player feedback into a refined global master brand.
In this role, you will bring together insights, research, and stakeholder perspectives from across Betty.ca to define a clear, scalable brand framework.
The long-term goal is to establish how Betty shows up consistently across markets, products, and customer touchpoints, while continuing to evolve and strengthen the Betty.ca brand.

Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channels
Lead creative campaigns end to end, from concept through production and launch
Build creative systems and templates that enable the team to produce on-brand work at scale
Partner with growth, product, marketing, and local market leaders to align creative with business priorities
Lead and grow a high-performing creative team

10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systems
Proven ability to collect and synthesize complex brand and research input into actionable frameworks
Please advise our Talent Acquisition Specialist in advance should accommodation be required.

Competitive salary
The estimated annual pay range for this role is $200,000.00 - $250,000.00 per year.

Premium Health insurance
Track brand adherence and health, and report visibility to leadership
Demonstrated experience balancing creative vision with operational process and governance

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
What we're looking for:
At this time, we are unable to sponsor work visas for this position.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.

This listing is sourced directly from Bettyjobboard's careers page and normalized into a canonical job model.