Green Light Jobs

Green Light Jobs

Senior Social Media Manager

Atlanta (Remote Friendly) · Senior

Sponsorship not specified$125k-$155kDetected 27 days ago
AlgorithmsContent CalendarsCRMCustomer SupportLeadershipCommunicationMentoring

About the role

  • Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens
  • learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. Greenlight is seeking a Senior Social

Responsibilities

  • Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).
  • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow.
  • Lead external social and influencer agency partners as primary point-of-contact.
  • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done.
  • Partner with the Growth team to source content for paid social ads and boost organic social content.
  • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth.
  • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content.
  • Oversee social reporting and analytics; share learnings and continuously optimize.

Requirements

  • 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach.
  • In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs.
  • Proficiency in producing shareable and engaging social-first content, both graphics and video.
  • The ideal candidate has a proven track record of dramatically growing brand reach and engagement, supported by compelling case studies and measurable results.

Nice to have

  • Experience managing external agencies is a plus.
  • Experience with consumer tech brands and speaking to an audience of parents is a plus.
  • Strong leadership skills, with experience mentoring junior talent is a plus.

Compensation

  • $125,000- 155,000
  • $125,000- 145,000
  • Build and implement holistic annual influencer strategy.

Benefits

  • The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more.
  • With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future.

Company info

  • It takes a special team to aim for a never-been-done-before mission like ours.
  • Greenlight is committed to an inclusive work environment and interview experience.
  • If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.
  • We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
  • Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
  • Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids.
  • At Greenlight, we believe every child should have the opportunity to become financially healthy and happy.
  • Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
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