Cache
Outbound Growth Lead
United States
Sponsorship not specifiedDetected 539 days ago
WritingHubSpotGrowth MarketingCold OutreachOutbound SalesForecastingBudgetingCommunicationProblem Solving
About the role
- Launch and test new outbound campaigns every week.
Responsibilities
- As the Outbound Growth Lead at Cache Ventures, you will spearhead the outbound pipeline-building initiatives for both our company and our portfolio companies.
- Your role will involve leveraging multiple channels, experimenting with messaging, and targeting buyer personas within our Ideal Customer Profile (ICP) to continuously build and refine our pipeline.
- Success in this position requires a passion for applying first principles thinking to develop and implement innovative outbound growth strategies in a market saturated with generic cold outreach campaigns.
- Utilizing AI, automation tools, and your own expertise, you will aim to construct a pipeline that is 3-5 times larger than that of a typical SDR team.
- Leverage AI and automation to create highly personalized and relevant outreach campaigns to generate high-quality sales qualified leads and booked meetings.
- Smartly utilize multiple data sources, like intent data, website analytics, and more, to optimize campaign performance and drive strategic decisions.
- Collaborate with marketing to produce compelling copy and assets tailored to diverse buyer personas across mid-market and enterprise segments.
- Outreach to potential partners and influencers in the industry to amplify our reach and impact.
- Collaborate on growth strategy across the company, share funnel metrics regularly, and be a liaison between sales and marketing.
- Maintain rigorous budgeting and forecasting for all outbound growth activities.
Requirements
- 3-5 years of experience in demand generation/outbound growth, preferably within a high-growth SaaS environment Demonstrated expertise in marketing automation tools and analytics platforms Have a creative streak exceptional copywriting skills and the ability to communicate complex ideas effectively.
- Proven track record of designing and executing successful outbound campaigns, especially using AI and/or other creative solutions Strong analytical skills and a passion for data-driven decision-making Prior experience with sales-tech or B2B SaaS products.
Skills
- Master tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Zapier, and more.
- Excellent verbal and written communication skills.
Compensation
- Base Salary + Cache Rewards.
Benefits
- Loose vacation policy.
- Flexible work hours.
This listing is sourced directly from Cache's careers page and normalized into a canonical job model.