UiPath
Senior Account Based Marketing Manager
Remote-Texas · Senior
No sponsorshipDetected 20 days ago
LLMsProject ManagementMarketoCustomer SuccessLeadershipCommunicationCollaboration
About the role
- LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works.
- We're committed to creating category-leading enterprise software that unleashes that power.
- To make that happen, we need people who are curious, self-propelled, generous, and genuine.
Responsibilities
- Develop and execute comprehensive ABM strategies for tiered strategic accounts
- Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
- Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
- Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
- Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
- Manage campaign budgets and optimize investments across channels for maximum ROI
- Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
- Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
- Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
- Excellent project management skills with ability to manage multiple campaigns simultaneously
Requirements
- 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
- Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
- Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
Company info
- People who love being part of a fast-moving, fast-thinking growth company.
Visa & Work Authorization
- Candidates must be authorized to work in the United States for this role
This listing is sourced directly from UiPath's careers page and normalized into a canonical job model.