PandaDoc

Lifecycle Marketing Lead

Remote (USA)

Sponsorship not specified$170k-$190kDetected 47 days ago

PandasA/B TestingOKRsCRMGrowth MarketingAccount ManagementCustomer SuccessCommunication

About the role

Our customers range from self-serve small business users who onboard independently to enterprise accounts working closely with our sales and customer success teams.
Our lifecycle campaigns need to serve both motions with equal sophistication and with a unified experience.
You will also oversee our integrated campaigns function - ensuring that major go-to-market moments land consistently across every stage of the customer lifecycle.

Own the lifecycle campaigns strategy end-to-end Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention.
Lead and develop a high-performing team Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle.
You'll set a high bar for campaign quality and strategic thinking, invest in your team's growth, and build a culture where experimentation and accountability go hand in hand.
That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds.
Partner across the marketing org and beyond Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy.
Company Overview PandaDoc empowers more than 60,000 organizations to thrive by simplifying and automating their document workflows.

6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams

Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments.
AI has made you measurably more productive, and you have a POV on scaling that to the team.
Hands-on experience with marketing automation platforms and CRM tools
you understand the technical landscape well enough to push for what your team needs
Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus
The ability to operate at both the strategic and executional level - you can write a compelling campaign brief and a compelling business case in the same week
Strong cross-functional relationship skills
Comfort with ambiguity and a bias toward action - you define clarity rather than waiting for it

The annual range for this role is $170,000-$190,000 OTE, which includes both base and variable pay.
Employees may be able to purchase company stock or receive annual bonuses.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year.

Success looks like delivering an engaging, delightful journey for both self-serve and sales-assisted customers that drives measurable outcomes at every stage.
Shape how PandaDoc engages customers across owned channels Drive the strategy and execution of campaigns across email, in-app, and other owned channels.
PandaDoc is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements.
We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

This listing is sourced directly from PandaDoc's careers page and normalized into a canonical job model.