Wmg
Manager, Marketing & Label Services
USA - New York - 1633 Broadway
Sponsorship not specified$75k-$90kDetected 30 days ago
SparkPhotoshopCanvaGraphic DesignProject ManagementBrand StrategyCRMInfluencer MarketingVendor ManagementVideo ProductionAR/VRCommunicationCollaborationOrganizational Skills
About the role
- ADA or equivalent experience is seeking a strategic marketer.
- These campaigns serve a diverse roster of independent artists and distributed label clients.
- This role sits at the intersection of creative storytelling and data-driven growth.
Responsibilities
- Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive music streams, video views, user-generated content (UGC), and overall fan acquisition.
- Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands and spark cultural conversation.
- Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development.
- Develop and maintain strong partnerships with digital platforms, third-party marketing agencies, content creators, and influencers.
- Monitor campaign performance in real-time, track short-form UGC trends, and deliver post-mortem analyses to measure effectiveness and optimize streaming consumption.
- Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive, synchronized marketing campaigns.
- Conceive and manage the strategy and execution for ADA's own branded social media accounts.
- Provide general department support and assist with broader company initiatives, cross-functional tasks, and special projects as needed.
- You will collaborate with our distributed label teams, and internal team of experts to build cultural moments, maximize streaming consumption, and grow global fanbases.
- The position will manage a roster of projects and support our core distributed label partners.
Requirements
- Strong background in accomplishing day-to-day digital strategies, with the ability to analyze data, extract insights, and communicate trends effectively.
Nice to have
- Bachelor's degree or equivalent preferred.
Skills
- Education: Bachelor's degree or equivalent preferred.
- We'd love it if you also had:
- Hands-on digital advertising experience
- Agency experience
- Interest or experience in gaming and streamers
- Familiarity with file sharing applications, rippers, converters, encoders, etc
- Experience using project management software (eg Airtable or Asana)
- In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Compensation
- $75,000 to $90,000 AnnuallySalary ranges are included for job postings where required by law.
- The actual base pay is dependent upon many factors, such as work experience and business needs.
- The pay range is subject to change at any time dependent on a variety of internal and external factors.
Benefits
- Communication Skills: Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy.
- 2026 Benefits At A Glance final.pdf
Company info
- At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
- Here, we turn dreams into stardom and audiences into fans.
- We are guided by three core values that underpin everything we do across all our diverse businesses:
- We pursue excellence for our team and our talent.
- Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
- WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
- That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
- We encourage applications from people with a wide variety of backgrounds and experiences.
- Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
- ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends.
- We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.
- ADA's Marketing & Label Services team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams.
- The Marketing & Services team works collaboratively with ADA's distributed label & artist partners through expert recommendations and end to end global campaign builds and implementation.
- The team works closely with our label partners and artists to support their campaigns and grow audiences across their business including social, streaming, CRM, and beyond.
Equal opportunity
- Warner Music Group is an Equal Opportunity Employer.
This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.