Axios

Growth Marketing Manager, National

Washington, DC Metro Area or NYC Metro Area

Sponsorship not specified$95k-$120kDetected 34 days ago

A/B TestingGrowth Marketing

About the role

Go deeper: The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion.
Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.
We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.

Own subscriber growth targets across Axios's national newsletter portfolio
Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
Drive diversification away from concentrated acquisition channels
Establish and optimize CAC and conversion benchmarks by audience segment
Partner with Creative on campaign messaging and assets
Build and validate a new SME audience acquisition model
Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
Support national audience expansion through distribution partnerships
Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative.

6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
Proven experience growing subscription, membership, or first-party audience businesses
Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
Strong analytical skills across CAC, LTV, attribution, and funnel optimization
Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
Experience launching or scaling new growth initiatives or audience programs
What success looks like:
Driving measurable national subscriber growth
Improving acquisition diversification and efficiency
Successfully validating and scaling the SME audience initiative
Supporting audience and revenue growth through strategic experimentation and partnerships
This range does not include other compensation benefits.

401(k) with employer match
Annual learning and development stipend
OneMedical membership, including telehealth services
Access to the Axios "Family Fund", which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events

Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility

Employer Statement
Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

This listing is sourced directly from Axios's careers page and normalized into a canonical job model.