Lyft
Growth Marketing Manager, Lifecycle
San Francisco, CA
Sponsorship not specified$128k-$160kDetected 14 days ago
SQLData ScienceA/B TestingCRMGrowth MarketingLeadershipCommunication
About the role
- At Lyft, our purpose is to serve and connect.
- We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
- The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces.
Responsibilities
- Own the lifecycle marketing strategy for your audience - define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
- Build and manage an experimentation program that drives measurable impact - from ideation through results, with a clear point of view on what to test
- Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
- Own performance reporting - define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
- Drive creative strategy - brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
- Apply behavioral science frameworks to inform message sequencing, timing, and incentive design
- 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up - not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
- You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
- The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft.
- In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences.
Requirements
- Strong SQL skills required - you're comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions.
- You have a system for experiment prioritization - impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
- You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
Compensation
- Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave.
- Subsidized commuter benefits
- Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Your recruiter can share more information about the various in-office perks Lyft offers.
- The expected base pay range for this position in the San Francisco area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits.
Company info
- We are data-driven in everything we do.
Equal opportunity
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
This listing is sourced directly from Lyft's careers page and normalized into a canonical job model.