methodco
Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)
Philadelphia, PA · Senior
Sponsorship not specifiedDetected 91 days ago
Data VisualizationSEOGoogle AdsMeta AdsHubSpotGoogle AnalyticsCRMPerformance MarketingCollaboration
About the role
- This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting.
- The ideal candidate is both strategic and deeply hands-on.
- Paid Media Strategy & Execution (Primary Focus)
Responsibilities
- Analyze campaign performance and identify opportunities for optimization Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting) Report on key metrics including ROAS, CPA, conversion rate, and revenue Translate data into clear insights and actionable recommendations
- Partner with internal creative team to develop high-performing ad assets Provide clear creative briefs based on performance insights Identify winning creative and messaging and guide iterations Collaborate on landing page strategy to improve conversion rates
Requirements
- 5-8 years of experience in performance marketing or paid media
Nice to have
- Experience with Google Hotel Ads or metasearch platforms Familiarity with HubSpot or CRM platforms Basic understanding of SEO (collaborative, not ownership) Experience with booking engines or e-commerce platforms
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