160over90

Social Strategist, Creator & Social

NY-New York - Park Ave South

Sponsorship not specifiedDetected 1 day ago

Social Media MarketingBrand StrategyIntellectual PropertyResearchCommunicationMentoringPublic SpeakingOrganizational Skills

About the role

160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, Verizon and Visa.
160over90 is seeking a seasoned marketing strategist with a creative mindset and a deep passion for understanding what's new, now and next across the cultural landscape to join the Creator Marketing and Social team as a Social Strategist.
The Social Strategist is the day-to-day expert, focused on unearthing and articulating cultural insights and social truths.

Responsibilities

Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution.
Create and document best practices for community management, including workflows, tools, and responsibilities.
Evaluate, own, and optimize community management successes for clients.
Help identify and vet influencer/creator's to support campaigns that will drive results and help meet project objectives.
Provide creative support, providing unique solutions to strategic problems.
Manage reporting and measurement across social, digital and influencer campaigns, including crafting frameworks and dashboards against KPIs.
Demonstrated track record of developing and executing creative, engaging, and successful social media advocacy programs for clients.
Ability to manage multiple tasks concurrently in a deadline-driven process.

Requirements

At least five of experience in social media marketing at a digital agency, integrated marketing agency or communications firm.
Experience in client relations, including having the ability to understand and assess a client's communication needs and meet those needs through successful social programs.
Excellent organizational skills, attention to detail and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment.

Nice to have

Familiarity with social media management tools and platforms, including Instagram and TikTok
experience with Infegy, Sprinklr, Sprout, and/or Brandwatch is a plus.
Familiarity with influencer identification and campaign management tools CreatorIQ and/or Tagger is a plus.
Experience overseeing social media community management and/or influencer programs for a large public brand is a plus.

Compensation

$71,250 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
$95,000 annually

Company info

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world's leading talent, intellectual property and brands.
As a Social Strategist, you will be responsible for developing and executing innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers. You will use your passion for social media to think big, take calculated risks, and propose bold programs that will make our clients stand out from the crowd. You will partner with clients and creatives to bring community and brand-enhancing work to market, across all social channels and stages of the customer journey.
The Social Strategist is the day-to-day expert, focused on unearthing and articulating cultural insights and social truths. You must be a passionate consumer of social media and infuse that knowledge into every aspect of the planning process. With a background in advertising, digital strategy, research, and/or account planning, you should be adept at identifying cultural trends that brands can tap into. You should also have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and stakeholder workshops.
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real.
With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and that drive the conversation of tomorrow.
160over90 is part of WME Group, a global representation business comprising the world's leading talent, intellectual property and brands.
As a Social Strategist, you will be responsible for developing and executing innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers.
You will use your passion for social media to think big, take calculated risks, and propose bold programs that will make our clients stand out from the crowd.
You will partner with clients and creatives to bring community and brand-enhancing work to market, across all social channels and stages of the customer journey.
You must be a passionate consumer of social media and infuse that knowledge into every aspect of the planning process.
With a background in advertising, digital strategy, research, and/or account planning, you should be adept at identifying cultural trends that brands can tap into.
You should also have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and stakeholder workshops.
The Social Strategist ensures precision thinking and smart strategy is provided to internal and external clients and seeks to inspire teams with insight-driven, actionable briefs and compelling briefings for some of the most recognizable brands in the world such as Budweiser, Michelob ULTRA, Marriott Hotels, Visa, and Coca-Cola.

Visa & Work Authorization

160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, Verizon and Visa.

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