Planera

Planera

Sr Product Marketing Manager

United States · Senior · Full-time

Sponsorship not specified$150k-$200kDetected 108 days ago
ComplianceCadenceLeadershipPrimavera P6

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odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

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Files H-1B transfers

4 transfer filings in the last year, covering 4 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • Construction is one of the largest industries on earth and one of the least served by good software; the tools most teams still rely on, Oracle Primavera P6 and Microsoft Project, were built decades ago.
  • This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo.
  • We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce.

Responsibilities

  • Partner with product:
  • Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship.
  • Shape positioning and messaging for new capabilities during design, not after launch.
  • Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.
  • Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.
  • Own competitive intelligence:
  • Own our competitive analysis: track P6, Microsoft Project, and emerging challengers
  • Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.
  • Own positioning and messaging for the product, and keep it consistent across every surface a customer touches.
  • Partner with leadership on pricing and packaging as we scale.

Requirements

  • You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly.
  • You know how schedulers, project managers, and executives think and talk.
  • You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.
  • You are an operator, not a briefer.
  • You have launched products or features before and can point to the adoption or engagement that followed.
  • You have done competitive analysis that changed how a team sold or built.
  • You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
  • You are comfortable marketing AI-forward products and can position them with substance rather than hype.

Nice to have

  • Direct experience marketing to general contractors, project owners, or specialty subcontractors.
  • Demand-generation or ABM experience you can bring into the role.

Skills

  • Remote (US or Canada) Department:
  • Management Type:
  • Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work.
  • We believe the best product marketers live close to the product:
  • in the room when features are shaped, not handed a finished thing to announce.
  • It is a high-leverage seat.
  • Construction runs on schedules, and for decades those schedules have lived in tools only a specialist can use.
  • Planera changes that.
  • Contractors like Big D, Balfour Beatty, and Zachry have chosen Planera, in several cases over P6.

Benefits

  • Base salary in the range of $150,000 to $200,000, depending on experience and location, plus meaningful equity and full benefits.

Company info

  • WHAT WE'RE LOOKING FOR - You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly.
  • We are SOC 2 Type 2 certified and remote-first across the US and Canada.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Planera's careers page and normalized into a canonical job model.