Aura
Senior Manager, Public Relations
Remote, New York City, San Francisco · Senior · Part-time
Sponsorship not specified$140k-$160kDetected 68 days ago
ExcelLeadershipCommunicationMentoring
About the role
- Director of Communications & Product Marketing and will work in close partnership with them to shape Aura's external narrative and priorities.
- The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone.
- Aura is now available in thousands of leading retail stores across North America and Europe.
Responsibilities
- Own global PR strategy and in-market execution for new product launches - hardware and software - developing narratives that go beyond specs, with direct responsibility for the US, CA, MX, and Australia.
- Proactively mine for and develop stories that expand Aura's brand beyond "digital picture frame," spanning culture, technology, family, and human connection.
- Cultivate and maintain strong relationships with journalists and editors across tech, lifestyle, and general interest media. Secure high-impact feature stories, reviews, and commerce placements.
- Build and manage Aura's editorial calendar, developing timely pitches aligned to cultural moments, seasonal buying periods, and business milestones.
- Serve as the primary strategic lead for Aura's AMPAC PR agencies (US, Canada, Mexico, Australia) - setting priorities, managing timelines, and holding partners accountable to results. Serve as a key collaborator for global agency teams in the EU, UK.
- Partner closely with the Sr. Director of Communications & Product Marketing, as well as product and leadership teams, to align PR efforts with broader business priorities.
- You're curious and critical, able to evaluate the news landscape to create new opportunities for Aura.
Requirements
- 8-10 years in consumer or tech PR, agency or in-house
- Experience working on consumer tech products: hardware, software, apps
- Experience managing multi-market relationships
- Strong narrative instincts - you know how to find the story others miss
- Because You Matter: We believe in creating a happy and supportive work environment, so you can both excel at your job and actually enjoy coming into work each day.
- Established relationships with tech, lifestyle, and general interest media
- Demonstrated success securing feature stories, not just product or gifting mentions
- Proven ability to manage editorial affiliate programs and measure ROI
- Experience planning and executing product launch campaigns from brief to coverage
- A natural collaborator who thrives working closely with senior leadership and cross-functional partners
- Thrives in a fast-moving, startup environment with high ownership and low hand-holding
- Because You Matter: We believe in creating a happy and supportive work environment, so you can both excel at your job and actually enjoy coming into work each day. Compensation for this role will be in the $140,000 - $160,000 range.
- For full-time, US-based employees. Benefits may differ for part-time or international roles.
- 📈 Generous stock option program - begins vesting after 1 year
- 🏥 Comprehensive health plans - Aura pays 100% of the premium for employees and 50% for families.
Compensation
- for this role will be in the $140,000 - $160,000 range.
- Aura fully matches the first 4% of your salary contributed
Benefits
- 🏥 Comprehensive health plans
- 💪 $150 monthly fitness allowance - gym, coaching, etc
- 🏝 Flexible time off - and you're required to take at least 10 days off each year
- Track, measure, and report on the business impact of PR activity - connecting coverage to traffic, conversion, and revenue.
- Aura is a fast-growing family photo sharing platform with a global team of 100+.
Company info
- We're looking for a Senior Manager of PR that can own and execute our comms strategy across new product launches, consumer activations, and elevate Aura during business-critical seasonal moments for the brand.
- Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories.
Visa & Work Authorization
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This listing is sourced directly from Aura's careers page and normalized into a canonical job model.