EverCommerce
EverPro - Senior Marketing Manager
Remote- US · Senior
Work authorization required$120k-$140kDetected 13 days ago
SQLA/B TestingSEOSEMGoogle AdsHubSpotSalesforceMarketoCRMGrowth MarketingSalesOutbound SalesRecruitingOnboardingCustomer SupportCadenceWordPressLeadershipCommunication
About the role
- You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en About ZyraTalk ZyraTalk is EverPro's AI-powered customer engagement solution, purpose-built for home services businesses.
- ZyraTalk is at an inflection point: Scaling its standalone acquisition while becoming a broader operational revenue engine embedded in the EverPro ecosystem.
- This is a high-priority, high-visibility product within EverPro's Solutions portfolio.
Responsibilities
- Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR 'air cover'
- Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up
- Manage paid search campaigns and scale efficiently
- lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment
- Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition
- Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
- Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what' narratives) for marketing leadership and cross-functional stakeholders
- Own the phased GTM launch of Outbound Voice, ZyraTalk's flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials
- Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine
- Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify
Requirements
- 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization
- Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup
- You are accountable for revenue outcomes, not just top-of-funnel volume
Compensation
- The target base compensation for this position is $120,000 to $140,000 USD per year and a variable component included in most US locations.
Benefits
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- https://careers.evercommerce.com/us/en
- ZyraTalk is EverPro's AI-powered customer engagement solution, purpose-built for home services businesses.
- About ZyraTalk
- ZyraTalk delivers AI-driven inbound and outbound voice capabilities that automate customer service rep (CSR) functions, drive appointment bookings, reduce staff overhead, and improve customer retention, all integrated with leading field service management platforms including Joist, Invoice Simple, Service Fusion and BrioStack.
- Develop cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products
- At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.
Equal opportunity
- EverCommerce is an equal opportunity employer and we value diversity at our company.
- equal opportunity employer and we value diversity at our company.
Visa & Work Authorization
- Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
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This listing is sourced directly from EverCommerce's careers page and normalized into a canonical job model.