Recorded Future
Marketing Systems & AI Automation Manager
Boston, MA · Full-time
Sponsorship not specified$92k-$138kDetected 8 days ago
JavaScriptPythonSQLLLMsCybersecuritySalesforceMarketoCRMOutbound SalesExcelLeadershipCommunicationProblem Solving
About the role
- With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!
- You will act as the bridge between marketing, operations, and sales by designing complex data enrichment processes, integrating APIs, and leveraging modern AI GTM tools to automate personalized outreach at scale.
- Our salary ranges are determined by role, level, and location.
Responsibilities
- Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
- Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
- Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.
- Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation.
- Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure.
- Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities.
- Analyze workflow performance, conversion rates, and engagement metrics to relentlessly optimize data routing and campaign execution.
- Provide highly analytical, data-driven recommendations to leadership to optimize GTM efficiency and drive business growth.
- Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems.
Requirements
- Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes.
- 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment.
- Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections.
- Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment.
Skills
- Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week
- Architect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
- Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack.
- Troubleshoot complex system errors, sync issues, and API failures between the marketing and sales stack.
- Provide technical training and enablement for marketing and sales stakeholders on how to leverage new automated plays and insights.
Compensation
- Support annual and quarterly planning processes with insights on system capabilities, database health, and automation scalability.
Benefits
- Support annual and quarterly planning processes with insights on system capabilities, database health, and automation scalability.
Company info
- Check out our awards and announcements
- We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.
- By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
- If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
- Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply.
- Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
- Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
- Recorded Future does not administer a lie detector test as a condition of employment or continued employment.
- This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
- Recorded Future maintains a drug-free workplace.
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