Gamurs Group
Director of Content and Brand Strategy
United States · Director · Full-time
Sponsorship not specified$80k-$100kDetected 70 days ago
Content MarketingBrand StrategySalesLeadership
Stay score
odds of building a lasting career here
47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- Set the multimedia roadmap across video, live, and emerging formats.
- Editorial leadership Work with editorial team to set editorial vision, voice, and standards.
Responsibilities
- You'll keep the editorial core lean, productive, and trusted while building the video, social, community, and commercial franchises around it.
- This is a role for an entrepreneur, someone who thinks in platforms and formats, is comfortable owning editorial integrity and a P&L, and knows how to build content brand loyalty beyond a website.
- What You'll Own Brand strategy & identity Sharpen Destructoid's point of view, voice, and visual identity so the brand travels natively beyond articles - into video, community, and events.
- Social-first video & multimedia Own the strategy to turn Destructoid's video heritage into repeatable, IP-able franchises built for TikTok, Reels, Shorts, and YouTube - vertical- and platform-native, not articles rebuilt as slideshows.
- Develop content formats that build loyalty and portable IP.
Requirements
- 7+ years in digital media, content, or brand - ideally publisher- or media-side (not solely B2B/marketing content).
- Commercial fluency: hands-on experience with branded content, commerce/affiliate, events, subscriptions, or memberships as real revenue lines.
- Comfort owning a budget and outcomes
- The ability to move fluidly between high-level strategy and day-to-day execution.
- Experience with community platforms (Discord, forums) and newsletter monetization.
Nice to have
- branded content, sponsorships, commerce and affiliate, events/tentpoles, and direct reader revenue - including testing whether subscription or membership can work on top of the newsletter and site.
- Protect editorial integrity and independence.
- Keep the news and reviews core lean, credible, and at its margin target.
- Establish shared KPIs across editorial, audience, and commercial so every team pulls in the same direction.
- In Your First 6-12 Months A clear, documented brand and content strategy with defined franchises and platform priorities.
- At least one or two social-first video/multimedia franchises launched and measurably growing.
- Meaningful growth in owned audience (newsletter, community) and a working, repeatable approach.
- A diversified revenue plan underway, with early signals in at least one non-advertising line.
Compensation
- $80k-$100k
Benefits
- you'll own everything from editorial vision and standards through how the brand shows up across social video, multimedia, community, and owned channels.
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This listing is sourced directly from Gamurs Group's careers page and normalized into a canonical job model.