Pubgmadison

Senior Product Marketing Manager

Madison, WI or Remote · Senior

Sponsorship not specifiedDetected 28 days ago

A/B TestingProduct ManagementCollaboration

About the role

After the release of our flagship title in 2017 we have become one of the highest selling games of all time with over 75 million copies sold - that's a lot of Chicken Dinners!
PUBG Madison has been named a Top Workplace in 2025 and 2026 for our positive, strong company culture.
Experience the perfect balance of urban excitement and natural tranquility in a city with more than 200 miles of hiking and biking trails, an incredible downtown farmer's market, and family-friendly neighborhoods.

Responsibilities

Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.

Requirements

5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment.
Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer.
Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives.
Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI.
Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency.
Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.
Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape.
Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations.
Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social).
Experience leading cross-functional collaboration with internal teams and external partners including platform holders.
Able to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings
What We Offer:
A highly competitive total compensation package

Compensation

A highly competitive total compensation package

Benefits

Comprehensive employer funded healthcare - ensuring you pay nothing out of pocket for in-network medical care
Employer-paid premiums for dental, vision, short & long-term disability, life insurance, and AD&D insurance
Generous time off including 20 days of prorated PTO, 12 paid holidays and a studio-wide holiday break annually
Generous annual sick leave days to prioritize your well-being
Annual health & wellness, video game, and continuing education reimbursements
Industry-leading family planning and fertility care benefits, including gender-affirming care, through Carrot Fertility

Company info

We are PUBG, the global battle royale phenomenon!
PUBG Madison is developing an exciting new IP that aims to push the shooter genre forward.
Our state-of-the art studio and brand-new motion capture studio are in the heart of Madison, WI, a city frequently named the best place to live in the US for its vibrant culture, natural beauty, and outstanding, innovative educational institutions.
The role is open to remote work for those located in the United States and Canada.
Preference will be given to those able to work in-person from our studio in Madison, Wisconsin.

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This listing is sourced directly from Pubgmadison's careers page and normalized into a canonical job model.