Coast
Lifecycle Marketing Manager
New York, NY
Sponsorship not specified$140k-$180kDetected 4 days ago
A/B TestingCRMSalesTaxCustomer SuccessCadenceCommunication
About the role
- This is a hands-on role with real ownership.
- Flexible paid time off (vacation, personal well being, paid holidays)
- $400 accessories allowance (a keyboard, mouse, headphones, etc.)
Responsibilities
- Own full-funnel lifecycle journeys end-to-end
- Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS
- Drive fuel → non-fuel expansion through owned channels
- Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast
- Identify drop-off points and partner with Product, Sales, and Customer Success to close them
- Partner cross-functionally to build the system
- Own measurement and experimentation
- Own the metrics for every program - deliverability, engagement, activation rate, attach rate, retention
- We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply.
- Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
Requirements
- 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
Nice to have
- Hands-on mastery of a modern lifecycle platform
- direct Braze experience is a strong plus
- Experience in B2B fintech, payments, financial services, or SaaS strongly preferred
Skills
- What is Coast
- you're already using AI tools in your daily work and you're excited to push further
Compensation
- $140,000 - $180,000 annually
- Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity.
- Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees.
Benefits
- Medical, dental and vision insurance
- Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
- Equity Grant: Meaningful potential upside given Coast's early-stage trajectory
- Benefits Overview:
- Paid parental leave
- Education stipend
Company info
- Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more - Coast's single biggest growth lever
- Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more
- Turn new signups into activated, transacting customers
- Salt Lake City or New York City based - we are in office 3+ days/week
This listing is sourced directly from Coast's careers page and normalized into a canonical job model.