Sweetgreen
Associate Brand Manager
Los Angeles, CA
Sponsorship not specified$90k-$105kDetected 23 days ago
Data AnalysisProject ManagementContent MarketingBrand StrategyCRMAccountingSupply ChainCommunicationCollaborationAdaptabilityOrganizational Skills
About the role
- The Associate Brand Marketing Manager is a key stakeholder in menu innovation and marketing strategy and execution, playing an integral role in shaping the future of sweetgreen.
- This position will be a key contributing member of the Brand Marketing team by supporting complex, cross-functional workstreams across our menu calendar, go-to-market campaigns, brand experiences, and product launches.
- Join us for the opportunity to make your mark on the future of food.
Responsibilities
- This role will also manage cross-functional relationships and own brand and business performance analysis within the competitive landscape.
- You'll be joining a team that manages the organizational menu and marketing calendar, with a guest-obsessed, culturally driven mindset.
- Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners
- Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts
- Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand
- Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness
- Own product financials for relevant menu programs, contributing a clear financial understanding of the business
- Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs
- Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting
- Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food.
Requirements
- Proven project management skills with experience owning timelines and cross-functional workstreams
- Bachelor's Degree in Marketing or related field
- 3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)
Compensation
- Starting salary range based on experience
- $90,000 - $105,000 USD
- Support annual marketing calendar management and lead performance reporting across launches
- Salary range for this role:
Benefits
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- Employee HSA and FSA
Company info
- The Associate Brand Manager will be a part of the Brand team.
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