Columbia

CRM Marketing Manager

Portland, Oregon, United States of America · Full-time

Sponsorship not specifiedDetected 32 days ago

CRMLeadershipCommunicationMentoringOrganizational Skills

About the role

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center.
From merchandising and marketing to product management and technology, the consumer is at the center of everything we do.
And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

As the CRM Marketing Manager, you will own the strategy, performance, and team responsible for Email and SMS marketing across the business.
You will partner closely with Site, Brand, Loyalty, Analytics, and Technology teams to build scalable lifecycle programs and deliver meaningful, connected customer experiences.
Provide coaching, feedback, and career development to build a high-performing team
Establish team processes, roles, and ways of working to support scale and efficiency
Establish lifecycle frameworks, segmentation strategies, and personalization approaches that create a cohesive, cross-channel customer experience
Own the evolution of CRM from channel-specific execution to a holistic, customer-centric engagement ecosystem, ensuring consistency in messaging, timing, and targeting across all touchpoints
Identify and proactively assess emerging channels and platform opportunities, developing strategies for integration, testing, and scale where they can drive incremental value
Partner with Product, Technology, and external platforms to influence CRM channel capabilities and roadmap development, ensuring the organization is positioned to leverage new communication channels as they evolve
Own performance across key KPIs including revenue, engagement, conversion, and active audience sizes
Drive a structured test-and-learn strategy across messaging, segmentation, and timing

We have extensive wellness benefits, employee discounts and a generous time off program available.

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon.
The current expectation is for employees to work onsite four days per week, subject to change based on business needs.
This in-office requirement may be adjusted at the discretion of the company.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the

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