GES
Senior Manager of Marketing
US · Senior · Full-time
Sponsorship not specifiedDetected 21 days ago
HTMLA/B TestingProject ManagementEmail MarketingHubSpotSalesforceMarketoCRMAccount ManagementProcess ImprovementCommunicationCollaborationProblem Solving
About the role
- GES is looking for a Senior Marketing Manager to help improve email communications for show organizers and exhibitors.
- The goal is to make organizer and exhibitor communications clearer, more consistent, and easier to launch across North American Exhibitions.
- This person will work closely with the Director of Marketing, Marketing Operations Manager, sales, account management, exhibitor success, IT, product, and event teams.
Nice to have
- Help plan email journeys for onboarding, engagement, re-engagement, service reminders, product awareness, and post-show follow-up.
- Identify gaps, overlaps, or unclear messages in current organizer and exhibitor communications.
- Assist with planning, reviewing, and supporting Marketo email programs for organizers, exhibitors, and other key audiences.
- Work with Marketing Operations on campaign setup needs, including audiences, segments, forms, landing pages, tokens, and email timing.
- Review and revise email copy so messages are clear, direct, and useful to the audience.
- Review test emails for formatting, personalization, subject lines, preview text, links, buttons, tracking, and audience accuracy.
- Work with Marketing Operations to help connect Marketo email activity with Salesforce campaign visibility.
- Help define what sales and account teams need to see before campaigns launch.
Benefits
- Healthcare/vision/dental insurance
- Wellness benefits
Visa & Work Authorization
- Experience building exhibitor, organizer, attendee, sponsor, or customer email journeys
This listing is sourced directly from GES's careers page and normalized into a canonical job model.