AMOREPACIFIC US, INC
Trade Marketing Manager/Senior Manager
New York, NY · Senior
Sponsorship not specifiedDetected 29 days ago
ForecastingResearchLeadership
About the role
- About the Brand Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin.
Responsibilities
- This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels.
- Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth.
- Analyze program performance and key retailer metrics to develop recommendations and support future planning.
- Support forecasting and planning discussions for key launches, promotional moments, and retailer marketing programs.
- Lead the planning and execution of retailer marketing programs, seasonal campaigns, promotional events, and innovation launches across Sephora US and Sephora at Kohl's.
- Manage retailer marketing calendars and ensure timely execution of all programs and deliverables.
- Oversee retailer sampling strategy and priorities, ensuring programs align with brand objectives, support key launches, and drive consumer trial and awareness.
- Oversee retailer visual merchandising priorities, timelines, and secondary placement opportunities to maximize brand visibility and support key business objectives.
- Support the development of launch strategies and retailer-specific marketing plans for key innovations and seasonal moments.
- Lead retailer digital merchandising strategies, including PDP content, ratings and reviews, and ongoing content optimization.
Benefits
- The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl's, Amazon and its own brand e-commerce site.
- Partner closely with internal Brand, Creative, Sales, Education, and Operations teams to support successful program execution.
Company info
- We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's.
Apply directly at AMOREPACIFIC US, INC →Create a free account for alerts like thisView AMOREPACIFIC US, INC immigration profile
This listing is sourced directly from AMOREPACIFIC US, INC's careers page and normalized into a canonical job model.