SharkNinja

Associate Brand Manager - Fans

Needham, MA, United States

Sponsorship not specified$61k-$129kDetected 19 hours ago

Project ManagementBrand StrategySalesResearchLeadershipCommunicationCollaborationProblem SolvingPublic Speaking

About the role

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
We're not waiting for the future; we're creating it.
If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Responsibilities

With direction and oversight from the category lead, the
Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Work with Consumer Insights to validate messaging and product propositions
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

Requirements

3+ years of marketing experience, ideally in CPG

Skills

Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a "progress vs. perfection" mindset
Salary and Other

Compensation

$61,200 - $129,300 USD
The annual salary range for this position is displayed below.
Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Salary and Other Compensation: The annual salary range for this position is displayed below.

Benefits

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Company info

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future
we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we're looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready? About The Job Our goal is to make Shark a true "devotion brand" - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day. The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning. Responsibilities With direction and oversight from the category lead, the Associate Brand Manager (Fans) will be responsible for the following:
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
About Us At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world.
To align brand strategies and marketing plans.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.

Equal opportunity

If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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This listing is sourced directly from SharkNinja's careers page and normalized into a canonical job model.