University of Saskatchewan
Director, Marketing, University Relations
Saskatoon, SK, CA · Director
Sponsorship not specifiedDetected 13 days ago
Project ManagementSEOSEMEmail MarketingCustomer SupportResearchLeadershipCommunicationCollaboration
About the role
- include providing strategic leadership, campaign and content development, digital marketing and analytics, stakeholder collaboration, and team leadership.
- Translates university goals into actionable marketing plans in collaboration with senior leadership.
- Oversees multichannel marketing campaigns including digital, print, social, and video, that promote academic programs, research achievements, and campus initiatives.
Responsibilities
- Creates an overall strategy for marketing at the university in collaboration with unit leadership.
- Develops and implements integrated marketing strategies aligned with institutional priorities, such as research visibility, community engagement and faculty, staff and student recruitment.
- Leads brand stewardship efforts to drive consistent messaging and visual identity across all colleges, departments, and campaigns.
- Manages digital marketing strategies including search engine optimization, search engine marketing, social media, email marketing, and web content optimization.
- Supports program specific marketing needs in close collaboration with colleges, schools, and administrative units.
- Partners with communications, recruitment, alumni relations, and research offices to support cohesive messaging.
- Manages relationships with external vendors, creative agencies, and media partners.
- Manages the full employee lifecycle, functions and activities of the team while facilitating a strong commitment to customer service and teamwork in all activities.
- Builds and leads diverse teams, champions inclusive leadership, and values different perspectives.
- Summary: The director, marketing plays a central role in shaping how the university presents itself to prospective students, partners, alumni, and the broader community.
Requirements
- A bachelor's degree in marketing, communications, business, or a related field
- a master's degree is an asset.
- Experience managing teams and collaborating with diverse stakeholders.
- Ability to balance creativity with data driven decision making.
- Strong interpersonal skills and the ability to work in a collaborative academic environment.
- Proficiency with digital marketing tools and analytics platforms.
Benefits
- Champions campaign approaches that are inclusive, accessible, and reflective of the university's commitment to equity, diversity, and Indigenous engagement.
- Identifies emerging trends in higher education marketing and recommend innovative approaches.
- Sets and achieves actionable goals in alignment with Indigenous engagement and equity, diversity, and inclusion frameworks; addresses systemic inequities affecting underrepresented equity groups.
Equal opportunity
- Engages in and supports the understanding and growth of employees with the frameworks, initiatives and activities relating to equity, diversity and inclusion and Indigenous engagement.
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This listing is sourced directly from University of Saskatchewan's careers page and normalized into a canonical job model.