Henryschein

Henryschein

Sr. Marketing Specialist, Equipment

United States - Remote · Senior

Sponsorship not specified$83k-$114kDetected 2 days ago
Project ManagementSEOEmail MarketingGoogle AnalyticsCRMGrowth MarketingSalesLead GenerationCommunicationProblem SolvingPublic SpeakingOrganizational Skills

About the role

  • This position is responsible for planning, designing, and executing growth marketing initiatives in the Equipment category.

Responsibilities

  • Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills.
  • Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc.
  • Collaborate with the customer acquisition team leaders to optimize campaign components for each channel, including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc.
  • Partner with the Revenue Operations team to track leads from inception to close, including revenue tracking.
  • Support sales enablement by developing and distributing sales collateral, coordinating events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership.
  • Apply knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to develop relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategy across applicable verticals.
  • Experience creating digital media strategy and campaigns, resulting in lead generation and revenue

Requirements

  • Including 3+ years' experience in digital marketing strategy and implementation, in a B2B or B2C environment
  • Participates in special projects and performs other duties as required.
  • Typically, a Bachelor's Degree or global equivalent in a related discipline.
  • Master's degree or global equivalent a plus.
  • May hold one or more industry certifications; a professional certification may be required to advance.

Skills

  • Knowledge of digital marketing, marketing automation, and expertise in creating customer journeys in the online space
  • Ability to coordinate the creation of digital content, such as email campaigns, digital ads, product flyers, website, and PPC
  • Project management skills and critical attention to detail
  • Establish collaborative working relationships at multiple levels within the organization
  • Strong understanding of industry practices
  • High proficiency with tools, systems, and procedures
  • Good planning/organizational skills and techniques
  • Good decision-making, analysis, and problem-solving skills with the ability to multitask
  • Strong verbal and written communication skills
  • Good presentation and public speaking skills
  • Good interpersonal skills
  • Resolve complex issues in effective ways

Compensation

  • The posted range for this position is $83,018-$114,150, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role.

Benefits

  • This position is eligible for a bonus not reflected in the posted range.
  • Other benefits available include:
  • Many factors go into determining employee pay within the posted range, including prior experience, current skills, location/labor market, internal equity, etc.

Visa & Work Authorization

  • , disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status
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This listing is sourced directly from Henryschein's careers page and normalized into a canonical job model.