Mochi Health

Principal Programmatic Marketing Manager

San Francisco, CA · Principal · Full-time

Sponsorship not specified$250k-$275kDetected 12 days ago

RESTA/B TestingCRMSignal ProcessingResearchCommunicationCollaborationProblem Solving

About the role

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online.

Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
Work with design and brand to fulfill creative asset needs
Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing
At Mochi, we believe your best work happens when you feel your best-so we've designed an environment that fuels your creativity, supports your growth, and makes every day exciting.
👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more.

Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement,.

5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns.
Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred

💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create

💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
💣 Profitable and Rapid Growth - We're scaling fast, with financial discipline and long-term vision.
🚀 High-Impact Work - Help shape the future of digital healthcare.
✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
💊 Mochi Health Membership - We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
🌴 Time to Recharge - Enjoy unlimited PTO, generous company holidays, and true flexibility.
Bias toward action and high velocity of experimentation to develop learning that improve performance

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.
Accommodations
Mochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.
If you need any assistance or accommodations due to a disability, please contact us at hr@joinmochi.com.

This listing is sourced directly from Mochi Health's careers page and normalized into a canonical job model.