WPP Media
Associate Manager, Performance Analytics - PC
New York, United States
Sponsorship not specified$60k-$140kDetected 19 days ago
PythonSQLData EngineeringData VisualizationMarketing AnalyticsExcelResearchLeadershipCommunicationCollaborationProblem SolvingAdaptability
About the role
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.
- About WPP Unite: WPP is the creative transformation company.
Responsibilities
- Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor.
- Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
- Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate.
- Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives.
- Partners with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges.
- This role does not own data pipeline or model development, but facilitates these efforts for the client.
- Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
- WPP is the trusted growth partner for the world's leading brands.
- With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Requirements
- Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
Skills
- Bachelor's degree required, advanced degree a plus.
- Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
- Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
- Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
- Experience with data visualization (Power BI) and basic coding tools (SQL, Python).
Compensation
- The base salary range for this position at the time of this posting is indicated below.
- $60,000 - $140,000 USD
Benefits
- Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
- WPP Media and Benefits:
Company info
- Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Equal opportunity
- equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
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This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.