Shipfusion

Field Marketing & ABM Manager

Toronto, Ontario, Canada

Sponsorship not specified$100k-$110kDetected 46 days ago

Project ManagementHubSpotSalesforceCRMSalesLead GenerationLogisticsResearchLeadershipCollaboration

About the role

Research and identify strategic event opportunities aligned with Shipfusion's ICP and target accounts to either attend, host in collaboration with an outside organization, or host independently.
Act as the single point of contact for event logistics (tickets, sponsorships, vendor coordination, scheduling meetings, etc.).
Monitor and act on intent data signals to trigger timely ABM or Sales outreach.

In this role you will develop a deep understanding of
In this role you will develop a deep understanding of Shipfusion's ICP to support the following activities:
Develop event briefs and prime Shipfusion leadership and sales team members on proposed events, expectations, and goals.
Work closely with Sales to ensure event strategies support revenue and pipeline targets, including researching event attendee lists and proactively reaching out to target accounts at each event.
Manage and report on event budgets, including lead generation ROI per event.
Use your understanding of Shipfusion's ICP to build segmented target account lists for 1:1, 1:few, and 1:many outreach.
Develop ABM playbooks tailored to verticals, personas, and buying stages to activate during non-event seasons.
Build and execute personalized campaigns across email, LinkedIn, advertising, landing pages, direct mail, and other creative outreach channels.
Own reporting for ABM campaign performance and contribution to SQLs.
Invested in building deep relationships with Sales to drive alignment on shared goals.

Collaborate with the Marketing team to develop required event assets and brainstorm event themes/approaches.

Receive a brand-new MacBook shipped to you, plus a budget to personalize your workspace with peripherals of your choice.
3-6 years of experience in field marketing, with experience in both event management and account-based marketing, ideally in B2B or ecommerce/SaaS.

Detail-oriented with strong organizational, timeline, and project management skills.
Extensive experience managing event and campaign budgets, negotiating contracts, and tracking ROI.
Comfortable owning event logistics while thinking strategically about outcomes.
Collaborative, proactive, and eager to learn in a fast-paced environment.
Ability to travel 6-12 times per year across the U.S.

Enjoy peace of mind with health and dental benefits for you and your loved ones, starting from day one.
Recharge and explore with 15 days of paid vacation and 5 paid wellness days.

Connect and celebrate with exciting social events that bring our team together.
Join a workplace known for its supportive, inclusive, and dynamic culture.
Be part of a company where employees are valued and tend to stay, reflecting our commitment to employee satisfaction and growth.
Shipfusion is an equal opportunity employer committed to creating an inclusive and accessible workplace.
We welcome and encourage applications from all qualified candidates.
Accommodations are available upon request for candidates taking part in all aspects of the recruitment process.
Compensation Range
$100,000 - $110,000 CAD
We are seeking a Field & Account-Based Marketing (ABM) Manager to help us drive a cohesive events and high-touch ABM strategy that drives growth by covering the entire lifecycle of target account activation.

This listing is sourced directly from Shipfusion's careers page and normalized into a canonical job model.