Mazedesign

Director Demand Generation

United States · Director · Full-time

Sponsorship not specifiedDetected 26 days ago

RESTA/B TestingUX ResearchCRMForecastingAPI TestingResearchCollaboration

About the role

This is a role for someone who genuinely cares about the product research space and the teams we serve, is informed by data, moves fast, and is always thinking about the next iteration.

Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion
Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you
Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion
Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull
Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance
Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations
A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns
The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy
Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives

5+ years of experience in demand generation at a B2B SaaS company
Experience in the user or market research industry and empathy for our ICP - you understand who we're selling to, what they care about, and how to reach them in ways that resonate
During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

In most companies, research demand far exceeds supply.
Time, cost, and lack of access to expertise hold teams back.
The real challenge?
That's where Maze comes in.
Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.
Our AI capabilities automate the busywork and add depth and direction to the insights themselves.
Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify).

Maze values transparency and it enables us to approach compensation equitably across the world.

Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
Life and Disability Insurance, 100% of the team member premium paid
Flexible time off
Meaningful equity
Paid Family leave: 16 weeks for birth or adoptive parents
$500/month to be used for dependent health insurance coverage
Flexible work schedule where you manage your own working hours
Monthly Bonus.ly http://Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
Check out all of our a-maze-ing benefits here https://mazedesign.notion.site/Benefits-fac6236ca0d6452dbc659a1947d89317.
For some locations, coverage options vary, please see our benefits pages https://mazedesign.notion.site/Benefits-Full-Time-Team-Member-fac6236ca0d6452dbc659a1947d89317 for more information

coffee chats, bi-weekly all-hands meetings, and more
We understand you might be excited about the job you're applying for, we are excited you are interested!
However, please refrain from reaching out to our current team members on LinkedIn for referrals.
Our policy is that referrals can only be provided by team members who personally know the candidate.
With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming.
Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.

This listing is sourced directly from Mazedesign's careers page and normalized into a canonical job model.