PayPal
Senior Manager, Lifecycle Transformation & Growth
New York City, New York, United States of America · Senior
Sponsorship not specified$144k-$213kDetected 5 hours ago
SQLBigQueryMachine LearningData VisualizationA/B TestingComplianceAgileJiraConfluenceMarketing AnalyticsSalesforceSupply ChainCadenceLeadershipCommunicationCollaboration
Stay score
odds of building a lasting career here
64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 145 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 96%
Of 78 labor certifications old enough to have been used, 3 expired without the employer filing the next step. Median time from filing to decision: 482 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
156 transfer filings in the last year, covering 156 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- You don't just report on performance - you decide what happens next.
- You'll turn customer data, audiences, and signals into offer decisioning, experimentation, and measurement that senior leadership uses to steer investment.
- This is a high-visibility seat - your scorecards and insights will be presented to the CMO and executive leadership, and your frameworks will define how PayPal measures lifecycle marketing for years to come.
Responsibilities
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- You'll join the Lifecycle Transformation team, which carries a CMO-level mandate to modernize how PayPal plans, builds, and measures lifecycle marketing.
- You'll lead the "Understand · Decide · Measure" side of the Lifecycle Marketing Platform (LCMP) transformation, working across the Transformation Office, Data Supply Chain, MarTech, Analytics, and partners including Adobe and Publicis Sapient.
- Own offer decisioning and next-best-action strategy, translating business rules, eligibility, and propensity models into real-time decisions across email, push, and in-app channels.
- Build and run an enterprise experimentation program, including test design standards, holdout strategy, and a cadence that turns results into roadmap and budget decisions.
- At PayPal, we're committed to building an equitable and inclusive global economy.
- Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
Requirements
- PayPal has been revolutionizing commerce globally for more than 25 years.
Nice to have
- 10+ years of experience in marketing analytics, data strategy, decisioning, or marketing technology, with at least 3 years in a leadership or people management capacity.
- Deep hands-on experience with customer data platforms (Adobe RT-CDP / AEP, Segment, mParticle) and enterprise-scale audience and segmentation strategy.
- Experience designing and operating offer decisioning or next-best-action capabilities (e.g., Adobe Journey Optimizer Decisioning, Pega, Salesforce Einstein, or similar).
- Strong measurement expertise across marketing mix modeling, multi-touch attribution, incrementality testing, and mROI frameworks.
- Working knowledge of enterprise data governance, consent management, identity resolution, and privacy regulations (e.g., GDPR, CCPA).
- Fluency with SQL and modern data and BI tools (e.g., BigQuery, Tableau, Looker), with the ability to go deep with analysts, data scientists, and engineers.
- Experience applying AI/ML to personalization, propensity modeling, and real-time decisioning at scale.
- Track record of turning data into measurable business impact, such as conversion lift, efficiency gains, or budget reallocation to higher-return programs.
Compensation
- New York City, New York: ($143,500.00 - $212,850.00 Annually)
- No other locations are assigned to this requisition currently.Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
Benefits
- If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Company info
- Click Here to learn more about our culture and community.
- Commitment to Diversity and Inclusion
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
- Belonging at PayPal:
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
- In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
- Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.
- We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
- Any general requests for consideration of your skills, please Join our Talent Community.
- We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates.
Visa & Work Authorization
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orient
This listing is sourced directly from PayPal's careers page and normalized into a canonical job model.