Florence Healthcare

Marketing Operations Manager

Atlanta, GA

Sponsorship not specifiedDetected 43 days ago

A/B TestingHubSpotSalesforceCRMSalesResearchLeadershipCommunicationCollaboration

About the role

What We Do: Florence software advances cures by helping the world's most important research sites do their best work.
By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc.

Data model design and cross-platform data flow
List pulls, segmentation, and audience building across personas and industries
A/B testing and multivariate experiments to optimize campaign performance
Scoring models, MQL criteria, and lead management processes
Webinar and event operational support
Manage UTM taxonomy, attribution tracking, and campaign performance visibility
Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team
Build and maintain marketing performance dashboards in HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution
Deliver ad-hoc reporting and analysis in support of GTM leadership's business questions, with a focus on marketing-owned metrics

3+ years in marketing operations in a high-growth B2B SaaS company
Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
Strong working knowledge of Salesforce and cross-system processes
Hands-on experience with Clay - including building workflows, enrichment pipelines, and prompt-based automations
Familiarity with AI tooling and prompt engineering

We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.

Maintain HubSpot database cleanliness and health
Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
We insist that health technology is the highest calling for software development.

Florence software advances cures by helping the world's most important research sites do their best work.
Our solutions are now used by over 30,000 research teams in 70 countries around the world-we're the most widely deployed site workflow tool in the industry.
5000 company five years in a row.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
What You'll Bring to the Team:
This is a hands-on, execution-focused marketing operations role at the center of Florence's revenue operations engine on the GTM Strategy and Enablement team.
You'll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate.
Marketing Process & Campaign Execution
Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
Own the day-to-day execution of marketing programs, including:
Campaign setup, QA, and deployment across channels
HubSpot workflows, lifecycle programs, and nurture sequences
Data, Reporting & Business Rhythm
Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
Process Execution & Governance

This listing is sourced directly from Florence Healthcare's careers page and normalized into a canonical job model.