Whoop
Lead, Lifecycle Marketing Automation
Boston, MA · Senior · Full-time
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$9,616 more — $109,616 — moves this role to Level III and 3 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $109,616 would place this position at wage Level III. That figure is within the posted range, and I'd like to target it. This role classifies under "Market Research Analysts and Marketing Specialists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- This is a highly hands-on role for someone who enjoys solving complex problems at the intersection of marketing, technology, and data.
- This role is based in the WHOOP office located in Boston, MA.
Responsibilities
- Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows.
- Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic.
- Own technical implementation across the Lifecycle Marketing technology stack, including audience activation and segmentation in Hightouch, campaign orchestration in Iterable, SQL-based data validation, integrations, APIs, webhooks, and other technologies that power member communications.
- Build scalable automation and AI-enabled workflows that reduce manual campaign production, increase execution speed, and improve quality.
- Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to translate complex business and member needs into technical solutions, independently troubleshoot issues, and identify opportunities to create more connected experiences across WHOOP communications and the product.
Requirements
- Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues.
- Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.
- The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate's specific qualifications, expertise, and alignment with the role's requirements.
- 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences.
- Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies.
- Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.
- SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems.
- Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.
- Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation.
- Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams.
- This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
- WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility.
Skills
- WHOOP empowers members through a deeper understanding of their bodies and daily lives.
Compensation
- The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
Company info
- At WHOOP, we're on a mission to unlock human performance and healthspan.
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.