BetterHelp
Manager, Lifecycle Marketing - Provider Network
US - Remote · Full-time
Sponsorship not specified$120k-$160kDetected 134 days ago
ComplianceSalesforceCRMCommunicationCollaboration
About the role
- Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever.
- We deeply invest in our team's well-being and professional development, because we know that business and individual growth go hand-in-hand.
- You will play a critical role in shaping the end-to-end provider journey - from onboarding through activation, engagement, retention, and long-term advocacy.
Responsibilities
- The chance to build something that changes lives - and that people love
Requirements
- 4-7 years of experience in CRM, lifecycle marketing, or related fields.
- Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization.
- Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.).
- Comfort working with behavioral and operational data to inform decision-making.
- Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app).
- experience partnering with Product, Operations, Analytics, and Brand teams.
- Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA).
Nice to have
- Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred.
- Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus.
Compensation
- The base salary range for this position is $120,000 - $160,000.
Benefits
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026.
- At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an
- Total compensation is based on several factors - including, but not limited to, type of position, location, education level, work experience, and certifications.
Equal opportunity
- Equal Opportunity Employer.
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