Feathery
Demand Gen Marketer
United States and Canada
Sponsorship not specifiedDetected 113 days ago
A/B TestingHubSpotSalesforceCRMGrowth MarketingLead GenerationOutbound SalesLeadershipCollaborationUnderwriting
About the role
- This is a high-ownership role that blends:
- Multi-channel demand generation strategy and execution
- Campaign development and performance optimization
Responsibilities
- Build programs that generate qualified pipeline across target accounts in insurance and wealth management
- Own campaign calendars and ensure alignment with product launches and GTM priorities
- Drive inbound and outbound pipeline through creative and data-driven initiatives
- Partner with SDRs and AEs to support account-based and outbound strategies
- Optimize conversion across the funnel - from awareness to pipeline to revenue
- Manage and improve lead generation, routing, and nurturing processes
- Analyze campaign performance and optimize based on data and insights
- Build dashboards and reporting to track pipeline contribution and ROI
- Partner with Product Marketing to align messaging, positioning, and campaign strategy
- Work with Sales to ensure campaigns support pipeline goals and target accounts
Requirements
- 3-6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
- Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
- Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
Compensation
- Competitive compensation and equity
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Comfortable experimenting, iterating quickly, and learning from results
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