Packetlabs (packetlabs.net)

VP, Marketing

Remote (Canada) · Vp

Sponsorship not specifiedDetected 99 days ago

A/B TestingCybersecurityPenetration TestingSEOLeadershipCollaborationMentoring

About the role

This is not a role that requires direct cybersecurity experience.
As a player-coach, you will define the roadmap while staying close enough to execution to ensure quality, consistency, and speed.
You will do this with the backing of a leadership team that values substance over noise, long-term brand trust over short-term optics, and sustainable growth over inflated promises.

The Vice President of Marketing is a strategic leadership role designed to ensure our go-to-market engine scales with the same precision and credibility as our delivery model.
You will own how Packetlabs is positioned in the market, how demand is created, and how the marketing function contributes to sustainable revenue growth.
This role is about building a disciplined marketing system that strengthens brand authority and drives a qualified pipeline.

Our clients span government, technology, law enforcement, retail, healthcare, and financial services, and they rely on us because credibility matters when the stakes are high.

No egos, ever.
You care more about what works than about being right.
You do not build empires, protect weak ideas, or confuse visibility with value.
Systems over heroics.
You build repeatable demand generation and brand systems that do not rely on last-minute pushes, scattered efforts, or unsustainable workarounds.
Commercially sharp.
You understand that marketing exists to support business outcomes.
You know the difference between attention and pipeline, and you operate accordingly.
Credible over flashy.
You know how to market a high-trust service without exaggeration, gimmicks, or dilution of technical credibility.
Comfortable being uncomfortable.
You are willing to challenge assumptions, stop low-value work, and make hard calls when messaging, spend, or priorities are not aligned with results.
Always learning.
You stay current on market shifts, buyer behavior, channel performance, and competitive dynamics, and you refine the function accordingly.

This listing is sourced directly from Packetlabs (packetlabs.net)'s careers page and normalized into a canonical job model.