CookUnity

Paid Social Manager

New York, New York, United States

Sponsorship not specified$150k-$160kDetected 49 days ago

Project ManagementSEOMeta AdsGrowth MarketingForecastingLeadershipAdaptability

About the role

As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance.
You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.
Growth Marketing Team focuses on driving all new revenue for CookUnity's business.

Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, YouTube, and Reddit/Pinterest, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion-not just impressions

5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
Advanced fluency in Meta Ads Manager, TikTok Ads, and YouTube Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale

Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$150,000 - $160,000 USD
Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling

🩺 Health Insurance coverage
⛱ Unlimited PTO
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Our goal is to grow as fast as possible while maintaining a high level of efficiency.
We are a test and learn team that rewards contrarian marketers.
You'll drive profitable growth across Meta, TikTok, YouTube, and emerging platforms by blending hands-on campaign execution with strategic foresight.
This is not a support role, it's a critical growth lever.
Food has lost its soul to modern convenience.
And with it, it has lost the power to nourish, inspire, and connect us.
So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs.
Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country.
Ready-to-eat.
And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability

This listing is sourced directly from CookUnity's careers page and normalized into a canonical job model.