Whoop
Manager, Performance Marketing
Boston, MA · Mid · Full-time
Sponsorship not specified$100k-$150kDetected 22 days ago
A/B TestingSEMMarketing AnalyticsGrowth MarketingPerformance Marketing
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odds of building a lasting career here
50Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role66
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 3 green-card filings in this occupation, 100% were for a worker who already held the job.
Files H-1B transfers
10 transfer filings in the last year, covering 10 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health.
- This role will work closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance to improve campaign performance and maximize the impact of our marketing investments.
- This role is based in the WHOOP office located in Boston, MA.
Responsibilities
- Own the day-to-day management and optimization of paid media campaigns across key acquisition channels (i.e. paid social, search / shopping, programmatic, emerging channels), making informed adjustments to budgets, audiences, bidding, and placements to drive efficient member growth
- Manage channel budgets and forecasts while analyzing campaign performance to identify trends, optimize investment, and surface opportunities to improve CAC, ROAS, conversion, and overall marketing efficiency.
- Build and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics, translating test results into actionable recommendations and scaling successful approaches
- Partner closely with Creative and Brand Media teams to translate performance insights into creative briefs and recommendations that improve the effectiveness of paid media
- Develop recurring performance reporting and communicate key insights, learnings, and recommended actions to Marketing and cross-functional partners
- WHOOP empowers members to perform at a high level through a deeper understanding of their bodies and daily lives.
- WHOOP is hiring a Manager, Performance Marketing to help execute and optimize global paid media programs that drive sustainable member growth.
Requirements
- 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with experience driving measurable business results
- Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
- Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
- Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.
- Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
- The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels, such as paid social, paid search, video, or other digital platforms
- Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities
- Demonstrated ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Compensation
- The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
Company info
- At WHOOP, we're on a mission to unlock human performance and healthspan.
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.