tsinetwork

Senior Marketing Manager

North York, Ontario · Senior

Sponsorship not specifiedDetected 20 days ago

A/B TestingProject ManagementSEOEmail MarketingGoogle AnalyticsLead GenerationLeadershipCommunicationAdaptabilityOrganizational Skills

About the role

SENIOR MARKETING MANAGER, The Successful Investor Inc.
We help people across Canada invest more successfully.
The Senior Marketing Manager is responsible for planning and managing print and digital marketing activities and promotions across various channels for our publishing business.

Development, planning, and execution of marketing strategies that drive new subscriptions sales through digital channels (Email, Search, Paid Social and PPC).
Development and execution of campaigns to meet sales targets, lead generation, and conversion goals.
Meet free and paid subscription signup goals for the newsletter business as well as lead nurturing, qualification and lead generation for our wealth management business, Successful Investor Wealth Management.
Create a frictionless experience for our subscribers, ranging from email deployment to landing pages to sign-ups to content delivery.
Customer retention & new acquisition and growth - Develop retention and upsell programs to deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell.
Leverage customer insights to develop marketing plans and campaigns that drive revenue and new customer growth.
Brand management - Along with the Marketing team, own our brand and its evolution, including strategy development and execution of brand communications.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI, and sales growth.
Dive into audience data to make campaigns even better and remove sources of friction from our conversion process to create hassle-free sign-ups across channels.
Manage multiple team members through objective setting and periodic performance evaluations.

Work with the team to develop the annual marketing campaign calendar, including seasonal campaigns, promotions, and sales activity.

After this same waiting period, transit commuters will also be eligible to participate in a generous reimbursement program to help subsidize public transportation costs to-and-from the office.
Analyze and report testing results to ensure learning is applied thoroughly and quickly.

To help foster our culture of appreciation, employees have an opportunity to participate in our company wide program to give and receive rewards and recognition for high performance and service.

This listing is sourced directly from tsinetwork's careers page and normalized into a canonical job model.