OpenLoop Health
VP, Marketing, eComm
United States - Remote · Vp
Sponsorship not specifiedDetected 14 days ago
Collaboration
About the role
- OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale.
- We enable healthcare organizations to launch, operate, and grow virtual care services across all 50 states.
- OpenLoop is looking for a VP, Marketing, eComm to fuel our next wave of growth.
Responsibilities
- Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts.
- Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates.
- Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies.
- Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results.
- Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models.
- AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation.
- Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.
Nice to have
- 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments.
- Proven experience in AI-driven marketing operations is a requirement for this role.
- Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers.
- Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools.
- Proven ability to work independently and a comfort with "creating the path" rather than just walking it.
- Strong ability to communicate clearly across the team and at executive levels.
- Previous agency experience is a plus.
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Life Insurance, Pet insurance, and more
- Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere.
Company info
- Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers.
- OpenLoop was co-founded by CEO, Dr.
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This listing is sourced directly from OpenLoop Health's careers page and normalized into a canonical job model.