Sundaysfordogs
Director of Performance Creative
Remote (United States) · Director · Full-time
Sponsorship not specifiedDetected 7 days ago
Full-Stack DevelopmentGrowth MarketingProblem Solving
About the role
- About Sundays for Dogs Sundays for Dogs is a founder-led brand reimagining pet food so dog owners can spend more quality time with their dogs-now and later.
- Headquartered in Cleveland, Ohio, we're a distributed team of 60 full-time employees across the U.S. While we work remotely day-to-day, we gather quarterly in person because relationships matter.
- Our subscription-based DTC model is our foundation.
Responsibilities
- building the system, deciding which of the hundreds of incoming creatives earn a spot in Meta, and using performance data - not personal taste alone - to call winners and losers.
- Your task is to build an engine that sources creative and concepts from multiple outlets - in-house strategists, influencers, and outside agencies - because getting real diversity of output requires real diversity of sources.
- Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network.
- If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.
- Hire and lead a team of full-stack creative strategists - each concepting, shooting, and editing their own ads.
- Build out a dedicated editing bench so editing never becomes the bottleneck on output.
- Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales - with the long-term goal of owning the network, not renting it.
- But this role isn't about one point of view - it's about building a system that produces hundreds of ideas at once and letting the data decide which ones win.
Nice to have
- sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
- Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
- Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
- A genuine appetite for volume - this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.
Benefits
- The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see.
- 8+ years in high-volume creative production, performance creative, or content operations - bonus points if you've done it in DTC or subscription.
Company info
- We make human-grade, air-dried food that supports long, healthy lives, and we're building a company that reflects how great teams should work: with low ego, high ownership, honest feedback, creative problem-solving, and a bias toward doing more with less.
- We're entering an exciting growth stage-expanding our product assortment, driving innovation, and thoughtfully opening new channels.
- We're building to scale with intention, and we're just getting started.
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