Mimecast

Mimecast

Customer Marketing Manager

United States of America - Massachusetts - Lexington

Sponsorship not specifiedDetected 27 days ago
Performance ManagementCustomer SuccessCommunicationOrganizational Skills

About the role

  • This role sits at the intersection of customer loyalty and revenue expansion.
  • You will serve as the connection point between customer insights gathered through campaigns and the internal teams who act on them.
  • We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background.

Responsibilities

  • Partner with the Global Campaigns team and Product Marketing to analyze product usage patterns and customer journey trends (think product signals, usage thresholds and behavioral triggers indicating expansion), to translate insights into campaign focus areas and audience segmentation.
  • Partner with the Global Campaigns team, Product Marketing and Content to design campaign messaging for demand channels for customer cross-sell campaigns including email nurture, in-product messaging, and paid channels.
  • Partner with the Content and Campaigns team to ensure programs are backed by relevant customer proof, and to identify narrative gaps where new customer stories or proof-points are needed.
  • Use AI tools to design and build automated programs and in-product playbooks that activate cross-sell opportunities without relying solely on manual outreach.
  • Collaborate with Customer Success Managers and Account Executives to understand the customer relationship landscape and ensure campaigns and communications support their expansion conversations.
  • Support the execution of broader customer communications including product announcements and promotions for our customer conferences and webinars.
  • Support loyalty-focused initiatives that deepen the customer relationship with Mimecast and increase receptiveness to cross-sell opportunities.
  • Strong written communication skills with the ability to develop customer-facing content that is clear, concise, and compelling for a technical audience
  • Highly organized with the ability to manage multiple programs and stakeholder relationships simultaneously

Requirements

  • 3 to 5 years of experience in a customer marketing, lifecycle marketing, customer growth programs or related B2B role
  • A strong understanding of customer loyalty and how relevant, well-timed communications build trust and support expansion

Compensation

  • The base salary range for this position is $84,000−$126,000 plus benefits.
  • Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills.

Benefits

  • The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.

Company info

  • your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.
  • If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.
  • Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
  • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
  • Equip Customer Success Managers and Account Executives to activate cross-sell programs within their existing workflows (e.g., renewal conversations, QBR conversations), making expansion a natural part of ongoing customer dialogue
  • Develop lifecycle communications that meet customers where they are in their product journey, building awareness of solutions adjacent to what they currently use.
  • Monitor expansion signals across the customer base and feed insights back to the Global Campaigns team and commercial teams. Leverage AI for customer analytics that segment customers to signal the opportunities for expansion.
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This listing is sourced directly from Mimecast's careers page and normalized into a canonical job model.