Canopyworks

Canopyworks

Director Revenue Operations

San Francisco Bay Area or Greater NYC Area · Director

Sponsorship not specified$175k-$185kDetected 14 days ago
SalesforceCRMSalesForecastingCustomer SuccessLeadershipMentoring

About the role

  • This leader will blend strategic vision with deep operational execution, owning the revenue data infrastructure, process frameworks, tooling stack, and cross-functional alignment across Sales, Marketing, Customer Success, and Product teams.
  • This role focuses on pipeline and funnel performance end-to-end - ensuring that strategy, systems, and execution are aligned to materially increase new business and expansion conversion rates.
  • Strategy & Revenue Operations Leadership

Responsibilities

  • Recommend, configure, and optimize the RevOps tech stack to support scalable workflows, automation, and reporting insights.
  • Act as a strategic partner to Sales, Marketing, and Customer Success leadership to align on pipeline goals, forecasts, and shared KPIs.
  • Drive optimization of the full lead-to-opportunity funnel (lead capture → qualification → opportunity creation) with accountability for improving conversion rates toward ~30%+.
  • Identify bottlenecks across the funnel and implement process improvements, including qualification frameworks, routing logic, engagement strategies, ICP segmentation, and scoring models.
  • Partner closely with Marketing to improve lead quality, define qualification criteria, and align on conversion expectations.
  • Ensure accurate tracking and attribution across lead sources, sales stages, and funnel performance.
  • Own analytics and dashboards using CRM (e.g., Salesforce), engagement platforms, and BI tools to measure pipeline velocity, conversion rates, and revenue performance.
  • Build scalable operational processes that drive consistency and quality across revenue-generating activities (e.g., qualification standards, handoff SLAs, engagement best practices).
  • Partner with People Ops and Enablement to develop training frameworks, scorecards, coaching routines, and performance improvement programs.
  • Serve as the connective layer across Sales Operations, Marketing Operations, Enablement, and Customer Success Operations to ensure unified approaches to lead management, segmentation, territories, and forecasting.

Requirements

  • 10+ years of Revenue Operations, Sales Operations, or RevOps leadership experience.
  • Proven track record improving pipeline conversion metrics in high-velocity GTM environments.
  • Deep analytical and technical expertise - CRM mastery, dashboarding/BI fluency, and reporting frameworks.
  • Familiarity with modern RevOps stacks (CRM, engagement tools, workflow automation, forecasting tools).

Nice to have

  • Experience with forecasting, territory planning, and quota design.
  • Background in SaaS or subscription-based business models.
  • Familiarity with ABM, or Large Enterprise GTM motions.
  • Canopy is an equal opportunity employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees.

Compensation

  • The base salary range for this position is $175k – $185k per year, depending on location, experience and qualifications.

Benefits

  • Lead the RevOps vision and company-wide funnel operations by embedding operational excellence, repeatable processes, and data-driven decision-making.

Company info

  • We are seeking an experienced and metrics-driven Director of Revenue Operations to drive significant improvements in conversion rates from initial outreach → qualified pipeline → opportunity.
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