Match Group
Brand Marketing Lead
New York, New York · Senior
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Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
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DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- In this role, you'll independently steer integrated brand campaigns across our global markets - owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor.
- Director on where the brand shows up and why.
- You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it.
Responsibilities
- Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight - and carrying the agreed strategic intent through to launch.
- Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.
- Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.
- Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.
- A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
- Serve as a thought partner to the Sr.
Requirements
- 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
- A track record of independently leading integrated, multi-market campaigns end-to-end - with real ownership of briefs, agency relationships, and results.
- A creative collaborator - you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
- You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
- Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
Compensation
- Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.
Benefits
- Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.
Company info
- We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
- Professional Growth:
- Get an annual Learning & Development stipend once you've been with us for three months.
- You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
- Parental Leave & Planning:
- When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
- Fertility Support:
- You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation.
- We also provide a stipend towards fertility preservation.
- You and your spouse/domestic partner are both eligible.
- Date Stipend:
- All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise.
- Hinge Premium is also free for employees and their loved ones.
- We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, R aices, Women/Nonbinary, Parents -that hold regular meetings, host events, and provide dedicated support to the organization & its community.
This listing is sourced directly from Match Group's careers page and normalized into a canonical job model.