BusPatrol

BusPatrol

Senior Manager, Product Marketing

Austin, Texas · Senior

Sponsorship not specifiedDetected 14 days ago
Machine LearningProduct ManagementProduct StrategySalesCustomer SuccessResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • BusPatrol is seeking a strategic, highly collaborative, and execution-oriented Senior Product Marketing Manager to lead product marketing initiatives across our portfolio of school safety, transportation technology, AI, and public-sector solutions.
  • This role will serve as the primary bridge between Product Management, Sales, Customer Success, Government Relations, Marketing, Revenue Operations, and Executive Leadership to ensure our products are positioned effectively, launched successfully, and continuously differentiated in the market.
  • As the Senior Product Marketing Manager, you will own the development and execution of product marketing strategy across the product lifecycle-from market research and positioning through commercialization, launch, competitive strategy, and sales enablement.

Responsibilities

  • Own BusPatrol's product marketing strategy across the product portfolio.
  • Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
  • Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
  • Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry.
  • Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
  • Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
  • Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.
  • Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.
  • Develop and deliver enablement training that equips customer-facing teams to confidently position BusPatrol's solutions.
  • Build and maintain BusPatrol's competitive intelligence program.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 8+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related commercial leadership roles.
  • Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.
  • Strong understanding of B2B technology buying cycles and enterprise sales motions.
  • Experience partnering directly with executive leadership and cross-functional stakeholders to influence strategic business decisions.
  • Proven ability to translate complex technical concepts into compelling customer messaging.
  • Experience marketing B2B SaaS, AI, transportation technology, GovTech, EdTech, public safety technology, mobility, or highly regulated technology solutions.
  • Experience supporting school districts, municipalities, law enforcement agencies, or other government organizations.
  • Experience partnering with Product Management, Revenue Operations, Sales Leadership, and Customer Success organizations.
  • Familiarity with competitive intelligence platforms, customer research methodologies, and product analytics.
  • Required
  • Demonstrated success leading enterprise product launches and commercialization initiatives.
  • Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.
  • Excellent written, verbal, presentation, and executive communication skills.
  • Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast-paced environment.
  • Preferred

Nice to have

  • Ensure consistent messaging across all customer-facing channels and internal stakeholders.
  • Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
  • Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
  • Product presentations
  • Messaging frameworks
  • Competitive positioning guides
  • Customer case studies
  • Product one-pagers

Skills

  • Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk.
  • Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country.

Compensation

  • The US salary range for this position is provided in this posting.

Benefits

  • ✔ Competitive salary and benefits package
  • ✔ Unlimited PTO
  • ✔ The occasion to participate in BusPatrol's culture of safety, learning, and teamwork
  • Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.
  • EOE/AA Disability-Veteran
  • Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Company info

  • At BusPatrol, safety isn't just a priority - it's our mission. As the nation's most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses. Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk.
  • As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety. Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations. Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country.
  • By partnering with school districts, municipalities, and law enforcement, we make safety solutions more accessible and effective, ensuring that every child's journey to and from school is as safe as possible.
  • At BusPatrol, safety isn't just a priority - it's our mission.
  • As the nation's most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses.
  • As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety.
  • Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations.
  • Be Part of Something Bigger
  • We are looking for a passionate and dedicated team member to help us make roads safer.
  • At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation.
  • If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.
  • We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children's safety.
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This listing is sourced directly from BusPatrol's careers page and normalized into a canonical job model.