Insider

Senior Director, Creative Strategy

New York, New York, United States · Director

Sponsorship not specified$160k-$170kDetected 5 days ago

CanvaLeadershipCollaborationMentoringPublic SpeakingMicrosoft Office

About the role

Act as the primary creative architect behind Business Insider's largest, most compelling commercial concepts.
Serve as the leading creative voice in the room for major advertising opportunities.
Oversee and guide the team on the framing, positioning, and go-to-market materials for new editorial and product launches and core revenue-driving ad products.

Lead Big Idea Development and Pitch Excellence
Serve as the leading creative voice in the room for major advertising opportunities. Lead brainstorms, proposals, and marquee client meetings, confidently pitching and commanding the room to close strategic deals.
Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready narratives.
Develop storytelling frameworks and ideation tools to upskill the Creative Strategy Team and ensure consistent, world-class responses to opportunities.
Lead Strategic Client Partnerships and Proactive Growth
Build a proactive, forward-looking partnership strategy that unlocks larger deals with our biggest, priority accounts.
Refine the proactive marketing function to spot market whitespace, surfacing innovative ideas outside of traditional RFP cycles to deliver programs that differentiate BI.
Partner closely with the Newsroom to translate Business Insider's award-winning editorial IP and franchises into high-value, market-moving commercial opportunities.
Manage a collaborative, cross-functional framework between Advertising and Editorial to co-create ambitious, large-scale commercial programs, tentpoles, and multimedia packages.
Lead the daily operations of the team, identifying opportunities to streamline workflows and elevate creative output.

A creative mindset with an instinct for storytelling, a passion for innovation, and the ability to elevate the baseline for all of Business Insider's commercial work.
Proven track record of conceptualizing and winning large-scale commercial programs across digital media platforms.
Exceptional client presence with a demonstrated ability to command a room, pitch high-stakes ideas, and interface confidently with executives.
Strategic fluency in brand storytelling, multimedia packaging (video, live events, digital editorial), and data-driven content marketing.

Additional bonus
Flexible PTO, 10 company holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Business Insider is hiring a Senior Director of Creative Strategy to join our Creative Strategy and Studios Team.
In this role, you will lead our Creative Strategy Team and serve as a visionary powerhouse for our advertising business.
Business Insider is for people who are driven, optimistic and always looking forward.
Our mission is to inspire action through thought-provoking stories.
We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful.
we are all one team, we are effective, and we get better every day.
Our Creative Strategy and Studios Team thrives on creativity, strategic thinking, and a passion for delivering results.
With a culture rooted in innovation and excellence, we embrace challenges as opportunities to elevate our work and the work of our clients to grow revenue and drive market impact.

This listing is sourced directly from Insider's careers page and normalized into a canonical job model.