Fortive

Fortive

Vice President, Marketing

Remote, United States · Exec

Sponsorship not specifiedDetected 4 days ago
Machine LearningData AnalysisLLMsProject ManagementSEOSEMEmail MarketingContent MarketingHubSpotSalesforceLead GenerationOutbound SalesLogisticsPerformance ManagementCustomer SuccessResearchLeadershipProblem Solving

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • ServiceChannel is well established, but even after almost 20 years we still retain the spirit of a startup.
  • You'll bring your expertise and track record to help ServiceChannel continue to achieve high year-over-year growth.
  • Define the overall marketing plan, including strategy, marketing channel mix, campaigns, and investments - aligned with the goals of the organization.

Responsibilities

  • Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets.
  • Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.
  • Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements and channel optimizations.
  • Identify and lead adoption of AI/agentic tools to help across the funnel; from account and contact research to campaign orchestration, to content generation and personalization at scale.
  • Partner with IT/Engineering to responsibly integrate AI tools into the existing MarTech and data stack, ensuring data quality and governance.
  • Capture inbound leads via the website, including conversion rate optimization for turning website visitors into leads, and leveraging content on the site to support not only the top of the funnel, but also the middle and bottom of the funnel.
  • Tradeshows & Events: Own the strategy and execution of the company's participation in trade shows and conferences that help drive pipeline, revenues, and brand awareness.
  • Collaborate with Marketing, Sales, Product, and Customer Success teams to ensure consistent messaging and a well-orchestrated presence at the event and optimize lead follow-up processes.
  • Coordinate all aspects of event logistics including booth design and setup, promotional materials, technology requirements, and event-specific marketing campaigns.
  • Analyze event outcomes in terms of lead generation, sales conversions, brand exposure, and other KPIs to guide future participation decisions.

Skills

  • VICE PRESIDENT, MARKETING Job Description ServiceChannel is the leading cloud-based service automation platform for facilities management.

Compensation

  • Planning & Strategy: Own the Marketing function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing.
  • Partner with the CCO and GTM leadership team to shape ServiceChannel's growth strategy and annual marketing plan.

Company info

  • We are primed for success, and we are currently on a high growth trajectory.
  • We are committed to crafting a great product for our customers and a phenomenal work environment for our employees to succeed professionally and personally.
  • Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries.
  • Establish and track KPIs and leading indicators as part of these campaigns.
  • Relationship Marketing (Lifecycle / Engagement): Oversee the strategy and execution to build strong relationships with our customers and increase share of wallet by up-selling & cross-selling new offerings.
  • Work cross-functionally to determine the best way to reach and impact those customers (e.g., email, in-app marketing, phone, webinar) and design and execute campaigns.
  • Design and deliver periodic targeted newsletters for existing customers to include customer stories, new product offerings, insights by vertical, and other relevant information.
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This listing is sourced directly from Fortive's careers page and normalized into a canonical job model.