Atlas Privacy
Head of Marketing & Communications
New York
Sponsorship not specified$180k-$220kDetected 229 days ago
Full-Stack DevelopmentCybersecurityBrand StrategyCustomer SuccessCustomer SupportCommunication
About the role
- We are looking for a strategic storyteller and hands-on operator to define the Atlas brand.
- You will be responsible for synthesizing our successes, market role, and value proposition into a cohesive narrative, and then communicating that story to diverse audiences ranging from customers and unions to legislators and the press.
- You will immediately task yourself with revamping our digital presence-relaunching our websites and social channels-while simultaneously managing day-to-day product marketing needs.
Responsibilities
- Brand Definition & Strategy: Define and document the Atlas brand story, including our history, value proposition, and market positioning. Create comprehensive brand guidelines that serve as the foundation for all organizational communication.
- Web & Digital Revamp: Lead the complete revamp and relaunch of Atlas.net http://Atlas.net and DataPrivacy.com http://DataPrivacy.com.
- This includes high-level strategy but also tactical execution: writing customer retention and acquisition emails, crafting copy for product pages, and even refining customer support ticket responses to ensure consistency.
- Collateral Creation: Draft and maintain materials for all key stakeholders. This includes assets for hiring (attracting top talent), advocacy (supporting legislative goals), customer success, and business development.
- Social & Third-Party Management: Relaunch and manage our social channels (e.g., LinkedIn) and curate third-party platforms (e.g., Crunchbase) to ensure our digital footprint is accurate and professional.
- Brand Definition & Strategy: Define and document the Atlas brand story, including our history, value proposition, and market positioning.
- Create comprehensive brand guidelines that serve as the foundation for all organizational communication.
- writing customer retention and acquisition emails, crafting copy for product pages, and even refining customer support ticket responses to ensure consistency.
- Manage all incoming press outreach and proactively place stories related to our product, partnerships, and litigation.
- Draft and maintain materials for all key stakeholders.
Requirements
- 7+ years of experience in marketing or communications, preferably with exposure to high-growth startups, legal/privacy sectors, or public sector work.
- Exceptional written communication skills: You must be a strong writer capable of adapting your tone for different audiences-from a judge to a prospective customer.
- Technical fluency: Experience managing website revamps, working with UX/UI designers and development teams, and familiarity with product marketing dynamics.
- Full-stack marketer: You are equally comfortable drafting a high-level brand strategy as you are writing a customer support email or updating a website landing page.
- Ready for extreme ownership and willing to jump on projects outside your immediate scope and drive them to completion without a playbook.
Skills
- Experience managing press relationships, drafting releases, and securing coverage.
- A personal interest in giving people power over their personal data and protecting privacy.
- Compensation
- Medical, dental, and vision insurance for all employees and their dependents
- Monthly transit stipend
- A medical FSA to cover certain out-of-pocket medical, dental, and vision expenses
- Daily in-office lunches
- Every day, anyone can look up your home address, phone number, family members, and more.
- Atlas is changing that.
- It empowers Americans to assert their rights against hundreds of data brokers.
- Working at Atlas is a rare chance to do mission-driven work that genuinely matters - and matters to everyone.
- Atlas is on the front lines, shaping how personal data is handled and defended in an era when these threats are more relevant than ever.
Compensation
- The expected base salary for this role is $180K - $220K.
- In addition to the base salary, this role will include an equity component.
Benefits
- Draft and issue press releases for significant company moments and aim for consistent coverage in top-tier publications.
Company info
- The "Voice of Atlas" &
- Serve as the primary writer for the company.
- You will take us from a company with a powerful mission to a recognized brand with a defined story, driving engagement for hiring, advocacy, and new signups.
- Ensure the web experience aligns with our brand story and speaks effectively to our multiple audiences: new and existing customers (including unions), legislators, advocacy partners, data brokers, and the press.
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