Maple

Senior Marketing Insights Manager

Toronto, Ontario · Senior · Full-time

Sponsorship not specifiedDetected 79 days ago

SQLRESTData VisualizationA/B TestingMarketing AnalyticsGoogle AnalyticsRecruitingEpicCommunication

About the role

You'll establish relationships across Marketing and Data teams, take ownership of key reporting workflows, and identify opportunities to improve visibility, accuracy, and consistency in how performance is tracked and shared.
Over the next 12 to 18 months, you'll establish a scalable and reliable marketing measurement function.
You'll improve how we evaluate performance across channels, strengthen our experimentation capabilities, and enable more confident, data-driven decision-making across the organization.

This role will own high-impact, cross-functional initiatives, including advanced segmentation, personalization at scale, and full-funnel measurement.
Your work will directly influence how marketing investments are made and how we drive growth.
Design and Own Marketing Measurement Systems
Support planning cycles with data-backed recommendations and scenario modelling, helping the marketing team estimate impact and make informed investment decisions.
Identify inefficiencies in current measurement and reporting processes; implement scalable systems to improve speed, accuracy, and accessibility.
Drive the integration of AI and agentic workflows into marketing analytics, designing systems that automate insight generation, optimize decision-making, and scale personalization across the organization

7+ years of experience in data-driven marketing analytics or a related field, with a focus on marketing measurement and performance analysis.
Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM).
Experience working with large datasets and translating data into actionable business insights.
Strong understanding of digital marketing channels and full-funnel performance measurement.
Experience designing and running experiments (A/B testing, multivariate testing).
Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar).
Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders.
In your first 90 days, you'll build a strong understanding of Maple's marketing channels, data infrastructure, and current measurement approach.

Experience with predictive modelling or personalization frameworks.
Familiarity with tracking tools such as Google Tag Manager or conversion APIs.
Play to your strengths.
Finding the right fit goes both ways - so this section is yours to complete.
When you join, you'll add the unique strengths you bring that aren't captured above.
That's why we take care of them.
Care starts on day one.
You choose what matters most.

We encourage open conversations about pay.
If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
$112,000-$130,000
Enjoy the flexibility to work internationally in eligible countries for up to 5 days per year.
An annual budget built for your growth and well-being.

Use it for professional development, wellness expenses, or a one-time boost to your retirement savings.
Health days: Life happens.
We provide 10 dedicated days for rest, medical appointments, or caregiving, so you can show up at your best.
Group retirement savings plan: We're here for the long haul.
Invest in your future with our group retirement plan.
Vacation: 4 weeks

This listing is sourced directly from Maple's careers page and normalized into a canonical job model.