CIRA
Senior Manager, Marketing
Ottawa, Ontario · Senior
Sponsorship not specifiedDetected 12 days ago
Content MarketingHubSpotSalesforceCRMSalesLead GenerationLeadershipCommunicationCollaborationMentoring
About the role
- CIRA is best known for managing the system that keeps more than 3 million.CA domains running as smooth as maple syrup, but we do so much more to help Canadians thrive on the internet.
- Who You Are: You're a senior marketer who's led product marketing at the strategy level and still knows how to write the sales deck yourself.
- You've managed people before, not just projects.
Responsibilities
- Lead and develop a small team of product marketers, setting priorities, coaching, and managing performance across two portfolios with different buyers and different sales cycles
- Plan and lead cross-functional launches for new products, features, and campaigns, managing implementation across product, sales, and comms
- Work with the communications team to jointly build and manage the content strategy across both lines, aligning demand generation and thought leadership assets to sales objectives
- Own the sales enablement relationship by developing collateral, competitive battlecards, demos, and training that support lead generation, pipeline growth, and the sales team's goals
- Manage budget across both portfolios, including any agency relationships, and report on program performance against KPIs
- Measure and optimize the impact of campaigns and messaging, adjusting based on results rather than instinct
- Join the team that is building a trusted internet for Canadians!
- Whether it's our cybersecurity products that protect Canadians online, our advocacy work that fights for a better internet, or our Net Good Grants that support hundreds of community-led internet projects across Canada-we work every day to keep the internet strong and free.
Requirements
- You're energized by variety, and you know how to prioritize and resource a team across multiple product lines without either one losing momentum.
- SaaS experience in security, networking, or domain/registry industries is a strong asset
- Demonstrated ability to run product marketing for more than one product line or business unit at once
- Proven project and budget management skills on complex, cross-functional initiatives
- Hands-on experience with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce)
- 7-10 years of progressive marketing experience, with the majority of that in product marketing specifically - owning positioning, messaging, and GTM for individual products or features, not just brand, campaign, or corporate communications
- Proven experience leading, coaching, and developing teams to achieve business results
- B2B/enterprise marketing; SaaS experience in security, networking, or domain/registry industries is a strong asset
- Strong writing across long-form and short-form collateral, and comfort being the external-facing spokesperson for technical products
- Post-secondary education in Marketing, Business, Commerce, or related field
- Bilingualism in French and English is an asset
Company info
- At CIRA, we're driven by a passion to make a positive impact on Canada's digital future.
- We're not just asking, 'What more can we do?'-we're actively exploring new frontiers to enhance and secure the internet for all Canadians.
- Our recognition as one of the National Capital Region's Top Employers for ten years is a testament to our vibrant culture.
- We believe in fostering an environment where collaboration and candour are second nature and where diverse perspectives are integral to our success, because we know that great ideas come from everywhere.
- If you're passionate about innovation and ready to make a difference in a dynamic field, join us and help shape the future of the internet!
- CIRA embraces a blend of remote and IRL in-office work to keep our team connected and engaged.
- Our Ottawa headquarters is a hub for regular events and social activities that bring our team together, encouraging a strong sense of community within our organization.
- No matter where you work from, you'll always feel part of our vibrant team and our shared mission.
- At CIRA, people remain at the centre of our recruitment process.
- All applicant screenings, interviews, evaluations and selection decisions are conducted by our staff.
- Artificial intelligence is not used to make autonomous or final hiring decisions.
- This posting is for an existing vacancy.
- While CIRA uses recruitment platforms that include artificial intelligence-enabled features, which may be used to support administrative processes or skills-based assessments, these features are intended to assist our recruitment activities and do not replace human judgment.
- CIRA is committed to fair, inclusive and accessible recruitment practices.
This listing is sourced directly from CIRA's careers page and normalized into a canonical job model.