Airwallex

Airwallex

Associate Director, Enterprise Marketing

US - San Francisco · Director

Sponsorship not specifiedDetected 28 days ago
SalesforceMarketoPerformance MarketingSalesLeadershipCommunicationMentoring

About the role

  • The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally.

Responsibilities

  • As the Associate Director, Enterprise Marketing, you will architect and own Airwallex's end-to-end upmarket marketing motion for North America, with a primary base in San Francisco, CA.
  • You will design the 0-to-1 enterprise marketing playbook that moves sophisticated prospects from first signal through to qualified pipeline and closed-won revenue, combining ABM, field, and lifecycle strategies into a single, tightly orchestrated engine.
  • You will partner closely with Enterprise Sales leadership, SDR teams, and global marketing to shift Airwallex's market mix upmarket, with clear accountability for pipeline and revenue outcomes.
  • Lead the end-to-end upmarket strategy by building and iterating a 0-to-1 enterprise marketing playbook that connects initial demand generation, nurture, and demand capture into a predictable pipeline engine for target segments.
  • Design, launch, and scale an ABM program across priority upmarket accounts, using advanced segmentation, orchestration tools, and multi-channel campaigns (content, email, paid, direct mail, events) to deepen engagement and penetration.
  • Build and own a tiered event and field marketing portfolio that ranges from flagship owned and industry events (for example, an AWX Conference) to highly curated executive programs such as CFO Roundtables and invite-only salons in key hubs like San Francisco and New York City.
  • Partner deeply with Enterprise Sales and SDR leadership to orchestrate pipeline motions, including SDR cadences, blitzes, and lead-routing strategies that systematically convert top-of-funnel interest into qualified opportunities and high conversion rates through the funnel.
  • Build integrated pre/during/post-program workflows for field, ABM, and digital campaigns, including audience selection, offer and message design, sales enablement, automated follow-up and nurture sequencing, and rigorous ROI and pipeline attribution.
  • Own enterprise pipeline and revenue targets related to your programs: define KPIs, build dashboards with RevOps and Analytics, and run regular readouts to senior commercial and marketing leadership to inform investment, prioritization, and iteration.

Requirements

  • 10+ years of B2B marketing experience, with substantial time spent in enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies.
  • Strong track record designing and executing tiered field and event portfolios, from large-scale conferences and industry sponsorships to intimate executive experiences that move specific deals and segments forward.

Nice to have

  • Experience in a global fintech, payments, or financial infrastructure environment, with familiarity navigating complex buyer groups such as CFO, finance, treasury, and operations in mid-market and enterprise accounts.
  • Prior ownership of executive communities or advisory programs (for example, CFO councils, customer advisory boards, founder or operator communities) tied directly to pipeline and expansion motions.
  • Demonstrated success integrating ABM, field, lifecycle, and performance marketing motions into a cohesive, account-centric strategy across regions.
  • APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS
  • All official communication will come from an @airwallex.com http://airwallex.com email address.
  • Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.
  • Airwallex does not accept unsolicited resumes from search firms/recruiters.
  • Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).

Company info

  • We don't just run campaigns; we build the market playbook for the future of global financial infrastructure.
  • Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market.
  • Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.

Equal opportunity

  • We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
  • We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
  • If you have a disability or special need that requires accommodation, please let us know.

Visa & Work Authorization

  • Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.
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