DeleteMe

Lifecycle Marketing Manager

United States

Sponsorship not specifiedDetected 432 days ago

SQLA/B TestingComplianceProject ManagementCustomer Support

About the role

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.

Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
Report on lifecycle KPIs and build dashboards to track performance over time.
We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.

Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles-preferably in consumer SaaS or subscription businesses.
Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).

Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.

Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.

Comprehensive health benefits - Medical, Vision, Dental
20 days paid time off
Childcare expense reimbursement
Fitness and cell phone reimbursement
Birthday time off
Benefits and eligibility may vary based on role, employment status, location, and other factors.

This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats.

DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats.

This listing is sourced directly from DeleteMe's careers page and normalized into a canonical job model.